Why Amazon Increases TV Ads During the Holiday Season for You

Amazon Increases TV Ads During the Holiday Season for You on the Go!;

Amazon Increases TV Ads

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COVID-19 affects different people in different ways. Most infected people will develop mild to moderate illness and recover without hospitalization.

Most common symptoms:

fever
dry cough
tiredness

Less common symptoms:

Aches and pains
sore throat
diarrhoea
conjunctivitis
headache
loss of taste or smell
a rash on skin, or discolouration of fingers or toes

Serious symptoms:

Difficulty breathing or shortness of breath
chest pain or pressure
loss of speech or movement
Seek immediate medical attention if you have serious symptoms. Always call before visiting your doctor or health facility.
People with mild symptoms who are otherwise healthy should manage their symptoms at home.
On average it takes 5–6 days from when someone is infected with the virus for symptoms to show, however it can take up to 14 days.

Amazon’s 2020 holiday commercial “Can You Feel It” depicts singing brown boxes and Alexa turning on a homeowner’s Christmas lights.

Amazon Increases TV Ads on Holiday Season

If you’ve seen the commercial and others, it’s probably because the company increased its spending last month by 290%, according to by admeasurement firm Kantar Media, which was previously reported on by NBC News.

Black Friday and Cyber Monday led the company to spend an estimated $35 million on ads from Oct. 29 to Nov. 26, placing it as the fourth-biggest retail spender on TV, behind Walmart, Target, and Kay Jewelers.

Walmart and many other retailers seemed to fall back on their ad spending. Kantar believes this was due to political advertising during midterm elections.

Amazon may have upped the ante due to Walmart and Target’s most recent dominance over online sales. Both giants offered free shipping offers for their products during the holiday shopping season.

Kantar also reported that social media, specifically Facebook ads, saw a jump in spending—the top 10 retailers spent a total of $44 million on Facebook ads.

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